Business Owners & Founders

Your business is your life’s work. Your personal wealth should reflect it.

Your business has generated millions in revenue and you're worth over 7 figures on paper but most of it is locked inside the business. Your personal super is underfunded, your investments outside the company are likely thin, and the exit plan is something you’ll get to ‘next quarter.’

We help business owners extract, diversify, and preserve personal wealth - before it’s too late to do it well.
Trusted by 5,150+ clients since 1986
Sound familiar?

All the risk. Not enough of the reward, personally.

You take more risk every day than most people take in a lifetime. The business is your net worth, and almost all of it is illiquid.

Your super likely doesn't reflect decades of revenue generation, because every dollar went back into growth.

Your accountant handles the tax. Your lawyer handles the structures. But nobody is giving you strategic financial advice about your personal wealth, the kind that sits above the business and exists regardless of whether you sell, scale, or step away.

Your business takes the risk. Your personal finances should be the counterweight that funds your family's future no matter what happens to the company.
How we help

What working with us looks like

Succession and exit planning
Whether you're selling to a third party, passing the business to family, or winding down, we'll review your business plan to provide guidance on the impact to your personal financial situation. This includes any post-exit lifestyle modelling which will all be coordinated with your accountant and lawyer.
Personal wealth independent of the business
We'll help you build a diversified personal portfolio that is designed to generate income and grow regardless of what happens to the company.
Strategic tax planning upon sale
We collaborate with your accountant to assess the capital gains tax (CGT) concessions available to you, whether the sale forms part of your retirement strategy or supports a new business venture. By working together, your adviser and accountant provide a comprehensive perspective to ensure all aspects of the sale are considered.
Key-person and partnership protection
What happens to the business — and your family — if you’re suddenly not there? Key-person insurance, buy/sell agreements, and income protection structured for business owners generating $500K+ in revenue, not standard employees.
Learn

Frequently Asked Questions

Get to know more about us and how we can help you before you start a conversation.
How should business owners separate personal and business wealth?

Business owners often have most of their wealth tied up in the business. A financial plan can help diversify personal assets, build liquidity, manage debt, protect the family and reduce reliance on a future sale.

What should founders consider before selling a business?

Before a sale, founders should consider tax, CGT concessions, deal structure, earn-outs, asset protection, superannuation contributions, estate planning and post-sale investment strategy. Early planning can materially improve after-tax outcomes.

How can business owners protect themselves and their families?

Insurance, buy-sell agreements, shareholder agreements, succession planning and estate planning are critical. The aim is to protect both the business and the owner’s family if illness, death or incapacity occurs.

Should business owners pay themselves more or retain profits in the business?

This depends on business growth needs, tax, cash flow, debt, personal goals and risk. A good strategy considers both the business balance sheet and the family balance sheet.

What does a financial adviser do in Australia?

A financial adviser helps you make informed decisions about your money, including superannuation, investments, insurance, retirement planning, cash flow, tax-aware structuring, estate planning considerations and long-term wealth strategy.

In Australia, personal financial advice must be provided by an authorised adviser who is listed on the Financial Advisers Register. Advisers also need to meet conduct and disclosure obligations, including acting in the client’s best interests when providing personal advice.

When should I seek financial advice?

You should consider financial advice when your financial decisions become complex, high-value or long term. Common triggers include buying a home, starting a family, receiving an inheritance, changing jobs, receiving equity or bonuses, preparing for retirement, selling a business, managing tax, or deciding how to invest surplus income.

Good advice is not just about investments. It is about creating a clear plan, understanding trade-offs and making sure decisions across tax, super, insurance, debt and estate planning work together.

How do I choose a good financial adviser?

Look for an adviser who is properly licensed, transparent on fees, experienced with clients like you, and able to explain advice clearly. ASIC’s MoneySmart recommends checking an adviser’s qualifications, experience, fees, services and whether they have any links to product providers.

A good adviser should take time to understand your goals, explain alternatives, disclose costs and risks, and give you space to make informed decisions.

What should I expect from a financial advice process?

A strong advice process usually includes discovery, goal setting, strategy development, written recommendations, implementation and ongoing review.

For personal advice in Australia, clients may receive a Statement of Advice explaining the advice, the basis for the recommendations, relevant costs, benefits, risks and any conflicts or remuneration. ASIC guidance emphasises that advice should be clear, concise and effective.

How much does financial advice cost?

The cost depends on complexity. A simple advice engagement may be relatively contained, while comprehensive advice covering superannuation, investments, insurance, retirement modelling, tax structures and estate planning coordination may cost more.

Best practice is for fees to be clear upfront, agreed in writing and linked to the scope of advice. Clients should understand whether fees are fixed, hourly, ongoing, asset-based or a combination.

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Let’s talk about what’s possible

Book a zero-cost conversation with one of our expert advisers. No jargon and no pressure. Just clarity on your wealth, your goals, and your next step.
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