Harry Fletcher-Jones joined Profile Financial Services in 2026 as Fractional Chief Marketing Officer, where he leads the company’s marketing strategy and supports its next stage of growth.
Harry brings experience across growth strategy, brand positioning, customer acquisition, digital marketing, and commercial execution. He previously led marketing at Expert360, a venture-backed talent platform operating across Australia and New Zealand, where he helped drive growth across both sides of the marketplace and supported the company’s expansion within the professional services sector.
Since then, Harry has provided fractional marketing leadership to businesses across financial services, technology, professional services, and the creator economy. His work has contributed to millions of dollars in revenue, combining clear commercial strategy with practical execution and a strong focus on measurable business outcomes.
Harry is particularly focused on the rapidly evolving role of AI in marketing. He works at the frontier of emerging AI tools and systems, using them to improve decision-making, accelerate execution, increase operational leverage, and help businesses achieve outcomes with greater efficiency.
At Profile, Harry works closely with the executive leadership team to strengthen the company’s market positioning, build scalable marketing systems, and create sustainable pathways for growth.
Harry holds a Bachelor of Commerce from the University of Auckland and is the author of The Propaganda Funnel, a book exploring how businesses can build influence, shape demand, and convert attention into commercial growth.
